Public Relations

We love to tell our clients' stories. Air shows and performers provide exciting storylines for media but it takes a unique understanding of the air show world to frame those stories and pitch them to get the most successful media coverage. Our air show expertise combined with our years of media relations experience allow us to quickly establish a presence in any market. We've been successful gaining media in the top markets across the U.S. (New York, Chicago, Los Angeles, Boston, Washington, Dallas/Fort Worth, Seattle and many others) as well as developing relationships in the mid-size and small markets that are also so important.

For many of our clients, we provide full PR services as part of a comprehensive marketing retainer package. Other clients may have us serve only as their PR agency. We have been there for shows in good times and bad, including in the unfortunate aftermath of three separate performer fatalities, weather cancellations, traffic & parking nightmares, jet team cancellations and other potential damaging storylines. Our work includes providing PR consultation to the International Council of Air Shows (ICAS) in response to accidents, Sequester, and other potentially damaging storylines to the air show community.

Additionally, we served as the PR agency of record for National Aviation Hall of Famer Sean D. Tucker and Team Oracle and for John Klatt and the Air National Guard. Our work on their behalf garnered media attention in such media as Fox News, the L.A. Times, Washington Post, Chicago Tribune, New York Daily News and provided millions of dollars in publicity value.

Michael Kaufman
"As a co-producer of essentially a first year air show, we knew that strategic marketing and public relations of our event would be paramount to the air show success. Having developed a niche in marketing and promoting air shows across America, Herb Gillen and his team worked with us from beginning to end. Without Herb Gillen Advertising as an integral part of the Boston-Portsmouth Air Show team, I am sure we would not have enjoyed the phenomenal level of success with sponsors, the media, attendance and the performers as well. I would highly recommend anyone starting an air show or looking to take their current air show to the next level to contact Herb- you'll be glad you did!"
Michael Kaufman
Boston-Portsmouth Air Show - CFRE - Co-Producer