Using Social Media to Help Your Event

When planning for a big upcoming event picking the perfect date, venue and performers are a must for a great turn-out. During the extreme growth of the digital age, social media presence is another must for success. A great social media presence can help out an event in many ways. It can help reach untouched […]

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FACEBOOK WEB CONVERSION TRACKING ADVERTISING “IT’S LIKE PRINTING MONEY!”

BACKGROUND: Herb Gillen Advertising has been promoting air shows through social media for approximately seven years. Over the past few years we have been using media budget to advertise and promote posts on Facebook. About 2 1/2 years ago, Facebook began changing the formula that determines what posts are seen in a member’s newsfeed. With […]

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What Does Success Look Like to Your Clients?

In the age of ones and zeros, there is a dizzying amount of metrics available to marketing communications professionals. In the martini-ed ‘Mad Men’ days, gobs of money were spent on ad buys, public relations and other tactics with only an educated gut feeling for how they impact sales. No more. Today, everything can be […]

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Have You Evaluated Your Social Media Plan Lately?

I recently enjoyed some quality time with a van-load of teenagers while driving them to and from a ‘royal’ amusement park in southwestern Ohio (love ya, King’s Island… Cedar Point rules!). Over the course of a 13-hour day, I laughed, I bemused and I rolled with whatever they wanted to do – it was their […]

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Make A Decision- Make It Be The Right Decision

If ‘procrastination’ were a four-letter word (instead of 15 letters, five syllables), that word would be ‘s#!t.’ Am I right?!?! Examples: “S#!t, I’ve got to write my marketing plan” or “S#!t, I needed to reach out to the media about my client.” We all procrastinate. I’m not breaking new ground here… Show me someone who […]

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The Purpose Pitch

There is an art to the art of pitching a story to the media. It sounds easy enough – send an email, troll around on social media or (yikes!) pick up the phone – but the reality is far different. In an era of multi-media ownership groups and media partnerships with events and organizations, it’s […]

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10 Must-Haves for Successful Email Marketing

With over 3.6 billion email accounts worldwide (The Radicati Group), email marketing is a very (cost)-effective way of getting your information into your customers’ hands regardless of location. Plus, approximately 91% of consumers check their email at least once daily. This further enhances the necessity of having a great email marketing strategy. When we first […]

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Is Instagram Good For Business?

Today, businesses have exhausted large budgets annually using social media platforms such as Facebook, Twitter, and various social bookmarking websites in order to reach a broader market through advertising and other marketing strategies. Though a large majority of businesses have seen a respectable return on investment, how will businesses be received in the Instagram community […]

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Typography: Why it is an essential design element not to be overlooked

Typography is defined as the style, arrangement or appearance of printed letters on a page. In my opinion, typography is not a science, but an art form. In graphic design, typography is so important that it can make or break a campaign design. Each typeface has its own style, character and appearance that are chosen […]

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Small Businesses and Social Media

Social Media isn’t just for your teenage nieces and nephews– according to a report from research firm BIA/Kelsey, 74.5% of small and medium businesses (fewer than 100 employees) now use social media to advertise or promote their businesses. This is up by about 3 percent from last year. “Social has been on a tear for […]

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