Herb Gillen Agency

Marketing. Advertising. Public Relations.

Marketing Strategy

While our designers' creative portfolio will match any agency in town, our strength is in our strategic thinking. Lots of folks can design a pretty ad or produce a clever spot, but that's simply not enough to produce results anymore. We offer a refreshing approach to marketing where the strategy and the tactical decisions are what drive the process. There's not just a set playbook that gets pulled out every time.

We look to find the unique best ways to move beyond awareness and create connection with our clients' customers. Research, positioning, branding, market planning, media planning and buying, database marketing strategy, promotions, product naming, tag lines, event planning, trade show strategy, internal communication campaigns, copywriting

Terry Grevious
"As one of the leading air shows in America, we are dependent upon drawing a large crowd to our event and much of that is dependent upon the quality of our marketing. Over the past seven years, Herb Gillen Advertising has been a valuable contributor to making our show a success. Utilizing Herb Gillen as our off-site marketing department has allowed me and our staff to concentrate on other show management functions with the peace of mind of knowing that our marketing is being handled professionally. They have a unique understanding of what I need as an air show organizer and I can always trust them to provide sound advice and spectacular creative for our show."
Terry Grevious
Executive Director - Vectren Dayton Air Show

Marketing Strategy

You've got a great performer lineup (or maybe you don't), you've got your logistics buttoned up but you've struggled to draw fans, draw media, draw sponsors or turn a profit with your show.

We are expert marketers that specialize in marketing air shows, performers and aviation-related clients. We are working with shows from coast to coast on a daily basis. While we believe that each location is unique, we know what has worked and what hasn?t and we are actively engaged with the ever-changing air show marketing scene to provide our clients the best marketing, advertising and PR counsel in the industry.

Kevin T. Walsh
"One of the most successful decisions I have made in the eleven years of producing the Thunder Over Michigan Air Show was to bring the Herb Gillen Agency on board with our event. Herb Gillen and his talented staff bring numerous innovative and cost-effective marketing strategies to the table. His company's ability to leverage our advertising and marketing budget was simply outstanding! Not to mention, the promotional products they produced were some of the most eye-catching graphics and visuals I have ever seen. Record crowds, record sales, record profits...need we say more?"
Kevin T. Walsh
Air Show Director - Thunder Over Michigan Air Show, Thunder Over Utah Air Show, Yankee Air Museum