Media Planning, Buying & Trade

Media Planning

Because most air shows are non-profit events working on a limited media budget, you need to stretch every available dollar to have an overwhelming, efficient media plan and to get your message out. We are masters at squeezing the most media out of budgets of any size. Additionally, we are experts in negotiating value-added media, third-party partnerships, and conducting trades for media with available air show assets. Our efforts for shows frequently provide value up to ten times the initial media investment by the show.

Michael Kaufman
"As a co-producer of essentially a first year air show, we knew that strategic marketing and public relations of our event would be paramount to the air show success. Having developed a niche in marketing and promoting air shows across America, Herb Gillen and his team worked with us from beginning to end. Without Herb Gillen Advertising as an integral part of the Boston-Portsmouth Air Show team, I am sure we would not have enjoyed the phenomenal level of success with sponsors, the media, attendance and the performers as well. I would highly recommend anyone starting an air show or looking to take their current air show to the next level to contact Herb- you'll be glad you did!"
Michael Kaufman
Boston-Portsmouth Air Show - CFRE - Co-Producer