"It was clear after my first year as the Director of the Joint Service Open House Air Show at Andrews AFB, that my P.A. office, for various reasons, could not adequately promote future shows to the level it needed. The following year, we interviewed countless advertising agencies and thankfully we were able to bring Herb Gillen Advertising on board as a civilian contractor to supplement our existing resources. Herb Gillen Advertising gave our show a professional shine, negotiated great deals with local media, brought us outstanding PR exposure, and most important - they were very easy to work with. Our show was so successful that we had to close our gates temporarily because we were above capacity. Herb Gillen Advertising's promotional campaign did the job and got us the increase in attendance we were looking for. I would highly recommend them to any show, military or otherwise, looking to increase their attendance."
Lt. Col. Andrew Lourake (USAF - Ret.)
Former Executive Director - Joint Service Open House - Andrews AFB
Sponsorship Sales Strategy
Air shows and performers can never have enough sponsor support. We've been helping shows successfully develop and manage their sponsor sales strategy for years.
We can provide pieces of a sponsor sales package or manage the entire process. From lead generation, prospecting, negotiation, fulfillment, and post-show follow-up, we can handle it all. We especially excel at prospecting and developing local sponsor opportunities for shows through our Sponsor Lead Generation (SLG) Program. Call us to learn more about how we can help convert your local businesses into cash support for your organization.
